Most businesses are split into a few common sections, here is a brief explanation of them:
The sales department should assess the sales environment, set out the sales pipeline and key performance indicators. There should be clear sales targets and sales staff should be trained in techniques and make regular contact with clients. The sales department will work closely with the marketing department.
The marketing department is responsible for the public image of the company and ensuring the right people see the brand at the right time. They need to take advantage of a range of media, from traditional to modern technological in order to improve reach and reputation. The marketing staff will work closely with the sales department.
Human resources or personnel is responsible for the people in the business. This includes contracts, sick pay, pensions, benefits and boosting morale. If a member of staff has a complaint, the HR department should have a process in place for dealing with it, and if a member of staff is caught doing anything anymore the HR people must carry our disciplinary action.
They may jokingly be called ‘manglement’ but in reality, management is absolutely critical. The management team need to make sure all the other departments work consistently and towards common goals. Without management tying everything together, the different areas will go off in random directions and the business can get pulled off course.
The finance department will include accountants and accounts assistants, whose job it is to number crunch and take care of all financial transactions, projections and recording of results. They need to be familiar with the complex rules governing accounting in whatever country their working in, to ensure they pay the right amount of tax and categorise everything correctly.
Operations is different to management in that it is preoccupied with processes and procedures and making them ever more efficient and standardised. The more standardised the operations, the more stable and resilient the company will be.